POTLOODGUM
A design studio with one employee* that tries to fix the world in tiny steps keeping it human and weird.
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Author portfolio
"A poem doesn't explain itself. The site shouldn't either."
What was the goal?
Roelof's writing works in fragments disconnected phrases, loaded silences, white space that carries as much weight as the words themselves. His debut was compared to H.C. Faverey for the way it builds small language chambers where estrangement and emotional resonance coexist. The site had to follow the same logic. Nothing decorative, nothing that talks over the writing. Just enough structure to let the work land.
What surprised you?
He knew exactly what he didn't want. That clarity made everything easier. The hardest constraint was also the clearest brief the writing is the design.