Most A.I has no place in the creative industry

As a creative dude myself, I can say we creatives are sensitive folk. Sometimes we put our heart and soul into a project. We lose ourselves in details. We are an overly optimistic bunch that always think we can create a solution somehow. You know, romantics. For the most part, I really value originality. I don’t mind something that might look and feel janky or botchy, as long as the idea and concept are really genuine and in some way original.

I love an improvised solution more than the actually perfected and overly produced version. I love the new words people make up to give new meaning to things.

I love how when something is made, you just know that someone spent a lot of time actually making the thing. The process of making the thing is sometimes even more beautiful than the end result itself. So you value that someone had some mindful weeks just painting, drawing, coding, writing, puzzling, you just value they had a great time.

But more importantly, I love it when being creative is about expressing human virtues. Hell, creativity and the act of it is a very important virtue of being a human being.

And I love speaking, researching, understanding lots of different folk about what drives them, how we can solve problems together. Exploring different perspectives, and as a teacher for a bachelor degree with lots of international students ways of thinking across cultures. It feels like we building together, exploring what the hell we are doing on this planet and most the times how we can have fun.

For the most part I’ve seen generative a.i not add to that at all. Honestly, its been making things worse. I’ve seen bloated texts, crappy logo’s, vibe coded bloatware, impossible videos and music without any story or soul.

Some machine learning is great, and some generated code really makes me work faster. But in the grand scheme of things, I see no real value for most generative tools.

Even for brainstorming or researching or summarizing or writing text. When I have conversations with my students, we both quickly realize that.. maybe this should be written, drawn, made by a human being. Because now, it’s an empty shell and the creative process and teachings of that a process are lost.

But right now it’s just noise. And a very distracting one.